SmartFeedback

SmartFeedback is a Customer Experience (CX) platform that empowers businesses to make data-driven decisions by gathering, analyzing, and acting on customer feedback in real time. Designed to streamline the customer experience process, the platform integrates seamless survey tools with actionable analytics to enhance customer satisfaction, loyalty, and business outcomes.

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Provided services: Product design, software development, QA, ongoing support

Core technologies: React, TypeScript, Node.js, Golang (Go), PostgreSQL, Redis

SmartFeedback was born out of the realization that businesses were struggling to collect, analyze, and act on customer feedback effectively. Traditional methods were fragmented, time-consuming, and often failed to provide actionable insights.

The founders envisioned a platform that would simplify this process, offering businesses a unified solution to gather feedback, analyze it in real time, and turn insights into actionable strategies.

Developing SmartFeedback involved addressing several key challenges:

• Complex data handling: Processing large volumes of survey responses while maintaining real-time performance.
• Customization needs: Creating a platform flexible enough to adapt to businesses of all sizes and industries.
• Integration requirements: Ensuring seamless integration with tools like Google Business Profiles and CRMs.
• User experience: Delivering a user-friendly interface for both survey creators and respondents.

Throughout the partnership, we prioritized open collaboration, customer-centric design, and technical excellence to meet SmartFeedback’s high aspirations.

We began by implementing a robust feedback collection system that supports multiple survey types and delivery methods. The platform was designed to be modular, allowing businesses to choose the features that best suit their needs.

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Key features developed include:

• Customizable survey templates
• Multi-channel survey distribution
• Real-time analytics dashboard
• Google Business Profile integration
• White-label capabilities
• Multi-language support

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The solution was built with scalability in mind, utilizing cloud infrastructure to handle increasing data volumes and user demands. Special attention was paid to security and data privacy, ensuring compliance with international standards.